Get To Know Action Intel
📰 Recent Articles & Press
Waterways Journal (Nov 2025) - AI Saves Time But Needs Oversight
Waterways Journal (Oct 2025) - Tow Tracker Launch
CropLife (July 2025) - Driving Change
Women In Ag Tech (July 2025) - Susan Olson's Journey
Waterways Journal (Jan 2025) - Action Intel Delivers Maritime Data Through BargeAI™
BargeAI™ Report (Nov 2024): Lower Mississippi River Low Water Recovery
Breaking Down Transit Times (Oct 2024)
BargeAI™ Special Report - Hurricane Francine (Sept 2024)
River Levels Impacting Upstream more than Downstream Transit (Oct 2023)
🧰 Products
BargeAI™ + Daily Digest
Real-time river traffic intelligence, barge freight insights, and commodity flow analysis delivered through an integrated web platform and curated daily email briefings.
Tow Tracker
Fleet-wide visibility with live vessel positions, predictive ETAs, and streamlined communications for operators, customers, and supply chain teams.
API Service
Programmatic access to high-fidelity river data including ETAs, river forecasts, tow activity, transit performance, and barge movement intelligence for use in internal tools and planning models.
Lock Delays and Status Report
A comprehensive weekly summary of lock queues, conditions, and system impacts that helps teams anticipate constraints and plan operations with confidence.
📊 Services
📊 Services
Custom API Development
Extend or tailor existing API endpoints to match your workflow and system requirements.
Data Analytics Consulting
Receive custom reporting and insights powered by our analytics team and proprietary data.
Remote Asset Monitoring
Partner with us to meet your asset-tracking goals, including GPS, camera, infrared, and a wide range of sensing technologies our team has decades of experience deploying.
Strategic Helm
Susan Olson, Ph.D., Founder
Susan has a passion for transforming data into actionable insights that help organizations derive value from information.
An engineer by training and an experienced business builder, Susan brings deep expertise in data science, predictive modeling, sensor technology, and data harvesting to product innovation. She holds six U.S. patents for leveraging sensor data to generate new intelligence in transportation and commodities markets. Her technical skill set spans software development, machine learning, signal analysis, image analysis, and generative AI—key tools she uses to create impactful new products.
Beyond her work at Action Intel, Susan co-chairs the board of Young Authors Greenhouse, where she empowers young people to find their voices through writing.
Creed Gann, Head of Operations
Creed Gann is a dedicated advocate for the U.S. Inland River System and the people who work it. With over 15 years in operations and product leadership, he’s helped build tools that bring visibility, efficiency, and data clarity to inland transportation
Before Action Intel, Creed helped lead the growth and $364 million sale of a global intelligence firm in the commodity and energy sectors. He brings deep expertise in remote sensing, real-time fleet tracking, and operational execution.
At Action Intel, Creed ensures our products deliver measurable value—helping barge lines and shippers make smarter, faster decisions. Outside the office, he coaches high school athletes, farms sustainably, and supports wildlife conservation.
Dave Swain, Product Manager and Solutions Engineer
Dave leads strategic product management and solutions engineering at Action Intel, leveraging decades of expertise in technology and commodities supply chains.
Growing up on a grain and livestock farm in Indiana, Dave developed a lifelong connection to agriculture and supply chains. Throughout his diverse career, he has held key roles in sales, marketing, and management with organizations such as SOILTEQ, AGCO’s Advanced Technology Solutions, Southern States Cooperative, Spensa Technologies, and DTN, following its acquisition of Spensa in 2018.
In 2022, Dave founded Vision Technology Management, LLC, where he applies his extensive industry knowledge to help businesses adopt and implement advanced technologies to improve their operations.
Mission Execution Team
Dayre Lashnits, Sales Manager – Helping teams uncover value through data-driven insights.
- Expert in grain commodity trading.
- Trusted advisor in precision ag and digital decision tools.
- Sales leader specializing in inland marine analytics.
- Strategic connector through events, roadshows, and client engagement.
Jonathan Vanderford, Architecture Advisor – Ensures robustness and integration power.
- Senior engineering leader with a focus on scalable cloud architecture.
- Deep experience integrating APIs and optimizing system interoperability.
- Technical lead on multi-region infrastructure for enterprise SaaS platforms.
- Advisor, ensuring robustness and integration power across product lines.
Dan Eggleston, Fullstack Developer – Builds and scales our web platform.
- Senior engineering leader with a focus on scalable cloud architecture.
- Deep experience integrating APIs and optimizing system interoperability.
- Technical lead on multi-region infrastructure for enterprise SaaS platforms.
- Advisor, ensuring robustness and integration power across product lines.